Kourtney Kardashian recently collaborated with fashion brand Boohoo to release her “sustainable” clothing collection. The collaboration since then has been criticized by a lot of people on social media as her family does not bother to care about the environment while she is promoting her “sustainable” collection. Boohoo announced that Kourtney Kardashian is their “brand’s newest ambassador with a focus on sustainability,” and that she helped in working on two collections. The Kardashians are widely known for misusing their wealth. Kylie Jenner was recently criticized for using her private jet for a 17-minute flight while Kim Kardashian was recently caught overusing water at her property despite authorities’ several warnings.

Kourtney Kardashian collaborated with Boohoo

Kourtney Kardashian
Kourtney Kardashian posing for Boohoo

Fast fashion brand Boohoo recently announced that their latest brand ambassador is Kourtney Kardashian. They also revealed that Kourtney Kardashian worked on two clothing collections that focus on sustainability. People on social media trolled the collaboration saying that this is like “Burger King collaborating with a fitness influencer.” They pointed out that it is very hypocritical that she is working on a clothing collection that focuses on “sustainability” while her family does not seem to understand the concept of environmental conservation.

Also read: “No s*x, no caffeine, no alcohol”: Kourtney Kardashian Has Given up S*x and Alcohol to Have Travis Barker’s Baby, Following “Ritualistic Celibacy” to Become a Mom Again

The socialite addressed the criticism

Kourtney Kardashian
Kourtney Kardashian’s collaboration with the brand was criticized on social media

Shortly after the collaboration was announced, Kourtney Kardashian addressed the criticism on her Instagram account,

“I went back and forth about doing this collection with @boohoo because the first thing I think about when I hear the words ‘fast fashion’ is that it’s bad for our planet. Boohoo approached me to be a sustainability ambassador, and though I knew it would get backlash because the two just don’t go hand in hand, I thought about the fact that fast fashion, or the fashion industry in general, isn’t going anywhere.”

She then further added that she tried to explain the impact of fast fashion on the planet through her latest clothing collection. She also added that she is proud of this collaboration as it is “definitely making some noise.

Also read: ‘Was just a given….wasn’t a thought’: Scared of Losing The Kardashian Brand, Kourtney Kardashian Barker Breaks Silence On Taking Travis Barker’s Last Name

The Kardashians misuse their wealth

The Kardashians
The Kardashian-Jenner family

The Kardashians family is widely known for their activities that damage the environment. Two months ago, Kylie Jenner faced backlash on social media after she posted her and partner Travis Scott’s private jets on her Instagram. There were rumors that she boarded the flight only for a 17-minute journey and was labeled as a “climate criminal.” Shortly after that, Kim Kardashian was called out for using more water than the limit which was set by the authorities. Her Hidden Hills property used about 232,000 gallons more water than the set limit in June plus Kourtney Kardashian’s home in Calabasas also reportedly used about 101,000 gallons more water than the set limit.

You may also like: “Says the water abusing sister of the jet fuel queen”: Fans Sick of Kourtney Kardashian Lecturing Everyone About Environment, Mock Boohoo For Hiring Kourtney as “Sustainability Ambassador”

Source: PageSix

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