Elon Musk shocked everyone in October when he really purchased Twitter, something he had hinted at back in 2017. As soon as Musk gained control of the well-known microblogging platform, he started making the alterations that suited him the most. After the change in ownership, the company has gone through various changes.

Elon Musk
Elon Musk

Musk’s Twitter recently faced major competition when Mark Zuckerberg launched its new app Threads. It is a direct competition with Twitter but lacks many features. The CEO of Tesla to fight back Threads hinted at rebranding the microblogging platform. Musk decided to replace the iconic bluebird with an ‘X’. Even after facing severe competition and going through changes, Twitter has hit its highest user totals. Elon Musk bragged about the achievement by posting a tweet.

Also Read: “I’m not saying there are aliens, but …”: Elon Musk, Who Pioneered Space Travel With SpaceX, Makes Cryptic Tweet

Elon Musk announces hitting highest user total on ‘X’

Twitter's rebrand is the next stage in Elon Musk's vision for the company.
Elon Musk

Since Elon Musk took over Twitter last year, the app and its new CEO have been surrounded by controversies. Musk immediately began to make the changes that suited him best. He fired several top executives and other employees who worked every day to improve the site as soon as he bought it.

After Mark Zuckerberg launched Threads, a direct competition to Twitter, the 52-year-old was baffled by the move. However, the supposed Twitter-killer app from the CEO of Meta has witnessed a more than 50% decline in usage due to a lack of functionality. It had brought microblogging back to the top.

The CEO of SpaceX decided to rebrand Twitter by replacing the iconic bluebird with an ‘X’. He recently bragged that his rebranded site X has hit its highest user totals. The business magnate posted a graph that claimed that X had over 540 million monthly users in July.

Musk wrote in the same thread, “Also, this is after the removal of a vast number of bots.” Before Musk paid $44 billion for the social media site, the bot problem was a significant sticking point.

Twitter stated it had 237.8 million MDA users in its most recent public filing, which was made last April. Even though the social media site has unlocked an achievement, its cash flow remains negative because of a nearly 50% drop in advertising revenue and a heavy debt load.

Also Read: Did Elon Musk Steal the X Logo? Original Handle Owner Claims Twitter Offered Merch and Office Tour

Elon Musk Rebrands Twitter As ‘X’ 

Elon Musk's 'X'
Elon Musk introduces the ‘X’

As part of the rebranding process, Twitter CEO Elon Musk formally changed the fabled bird emblem of the firm to an X on Monday. Musk, acquired the app formerly known as Twitter for $44 billion last fall. Since his acquisition, the CEO started to make changes.

The business tycoon, through his tweets, hinted that he was planning to rebrand Twitter’s logo from a bluebird to an ‘X’. He shared a string of tweets where he hinted and asked the users if he should make the platform black or white.

Shedding the iconic blue bird marks the biggest change the 52-year-old has decided to go ahead with since he purchased the micro-blogging site. The new logo is a white X against the backdrop of pitch black and has already started to reflect on the web and mobile versions of the popular microblogging website. The reason behind rebranding is Musk’s aspirations to build an all-encompassing platform and everything app symbolized by the name ‘X’. 

Many users of the social media platform were offended by his change of branding last week to ‘X’, including author Stephen King, who criticized Musk’s removal of the recognizable blue Twitter bird.

Also Read: “He’s doing the same to Twitter”: Elon Musk Gets Slammed for His Whimsical Twitter Update That Got Him Kicked Out From PayPal

Source: Twitter

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