SUMMARY
  • Billie Eilish’s new video lacks the creativity fans crave.
  • Directed by Aidan Zamiri, it misses exciting visuals.
  • The singer's love for storytelling needs to shine through more.

Billie Eilish’s song Birds of a Feather has been soaring in the top 10 on the Billboard Hot 100 for a long time, and fans have been eagerly awaiting the music video. Finally, it’s here, just in time for the kick-off of her tour supporting her album HIT ME HARD AND SOFT.

However, the MV has the internet buzzing—but not in the way we expected. Remember when Eilish was the queen of mind-blowing visuals? Those videos had fans questioning reality and feeling all the feels.

Billie Eilish in Birds of a Feather
Billie Eilish in Birds of a Feather (Credits: YouTube/Billie Eilish)

The video features the singer getting yanked around like a ragdoll, which feels kind of relatable, but does it really match her talent? Sure, the song is a vibe—full of romantic angst and catchy hooks—but the visuals? According to fans, they feel a bit ‘meh.’

Fans Think Billie Eilish’s Birds of a Feather Could Be Better

Billie Eilish in Birds of a Feather
Billie Eilish in Birds of a Feather (Credits: YouTube/Billie Eilish)

Directed by Aidan Zamiri, who also worked with Charli XCX on Guess and 360, this video feels like a DIY project gone wrong. Picture this: Billie Eilish in a deserted office, singing about love while levitating. Okay, that sounds cool, but—there’s not much else happening.

It’s just Eilish floating around, and fans can’t help but think, ‘Where’s the excitement?’ The concept is neat, representing love pulling you in all sorts of directions, but a simple office just doesn’t cut it. Check out some fan reactions:

With Birds of a Feather, the connection feels weak. It’s a far cry from her iconic visuals, like those vivid scenes in Bad Guy or Lovely. This time? It’s like she hit the ‘mute’ button on creativity. According to fans, the video looks like a low-budget project gone wrong, and honestly, it feels like a missed opportunity.

Visuals Have Always Mattered to Billie Eilish

Billie Eilish in a still from Bad Guy
Billie Eilish in a still from Bad Guy (Credits: YouTube/Billie Eilish)

Billie Eilish has said that music videos are her jam. She loves visual storytelling and has always had wild ideas. In past projects, the 22-year-old has poured her heart into creating visuals that match the vibe of her music. In an interview with Elle, she said:

Since the beginning, almost all of my videos were my own ideas. I just didn’t know that I could direct them. It’s hard to translate an idea that you have in your own head—to make somebody else understand it—and then make it come to life. Sometimes you’ve just got to do it yourself, even if it’s hard.

If the star considers herself a visual queen, then what went wrong with Birds of a Feather? With her world tour about to kick off, fans have expected some serious eye candy.

Anyways, fans can look forward to her HIT ME HARD AND SOFT: THE TOUR, which kicks off on Sept. 29 in Québec and wraps up on Dec. 17 at the Kia Forum in Inglewood. Plus, she’s hitting up SNL again on Oct. 19 with Michael Keaton hosting.

Explore from around the WEB