In a groundbreaking move that has sent shockwaves through Hollywood, Margot Robbie has not only brought the iconic Barbie to the big screen but has revolutionized the narrative for female-led films.

The star and executive producer of the film credit the astounding success to the creative brilliance of Greta Gerwig, acknowledging her pivotal role in changing the fate of female Hollywood stars.

Margot Robbie Applauds Greta Gerwig’s impact

The Australian actress hails Gerwig’s impact as game-changing, foreseeing a paradigm shift in Hollywood, where future projects with substantial budgets and female leads gain approval based on the precedent set by Barbie’s monumental success.

As the industry adapts to this transformative moment, Barbie emerges not just as a film but as a symbol of empowerment, challenging norms and paving the way for a new era in Hollywood storytelling.

During a panel discussion at Deadline’s Contenders Film: Los Angeles, Margot Robbie expressed her desire for Barbie to transcend the conventional portrayal of the iconic doll.

“I definitely didn’t want to try and make a puff piece Barbie. I wanted us to run at the scary things as much as we celebrated the wonderful things,”

Robbie stated emphatically. This commitment to depth and complexity in storytelling paved the way for the ambitious project.

The Gerwig Factor: Embracing the Challenge

Margot Robbie
Margot Robbie in Barbie

Robbie’s choice of Greta Gerwig as the driving force behind Barbie was intentional. She saw in Gerwig a filmmaker willing to embrace challenges and navigate the complexities of storytelling. Robbie secured the rights to Barbie through her production company, LuckyChap, before approaching Gerwig and her partner Noah Baumbach to craft the script. While Robbie had no specific story in mind, she believed that in the hands of Gerwig, the film could become “something incredible.”

Barbie’s universal recognition was a key factor in the project’s appeal. Robbie highlighted the doll’s global reach, emphasizing its presence on the world map. This inherent global recognition set the stage for a film with immense potential not only in terms of cultural impact but also at the box office.

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The film’s success surpassed all expectations, grossing a staggering $162 million in its opening weekend at the domestic box office. This remarkable achievement secured several milestones, making it the biggest opening of 2023, the largest opening by a female director, and the highest opening for its stars, Margot Robbie and Ryan Gosling. Barbie now holds the title of the highest-grossing Warner Bros movie in the studio’s history, as well as the most successful film ever directed by a woman.

Despite the monumental success of Barbie, Greta Gerwig remains humble, attributing her accomplishments to the trailblazing women who paved the way before her. In her own words, (Deadline’s Contenders Film)

“There’s no way we could be on stage and have done what we got to do if those women hadn’t done it.”

Gerwig acknowledges the collective effort of women in the industry, emphasizing the continuity of progress.

Margot Robbie’s Praise for Gerwig’s Game-Changing Impact

Margot Robbie and Ryan Gosling
Margot Robbie and Ryan Gosling (Barbie)

Margot Robbie, however, refuses to let Greta Gerwig’s accomplishment go unnoticed. In a moment of heartfelt admiration, Robbie declares (Deadline’s Contenders Film)

“She has literally changed the game. From now on, it’s different because of what she’s done. It’s massive.”

Robbie anticipates a shift in the Industry landscape, envisioning future projects with big budgets and female leads gaining approval based on the precedent set by Barbie’s success. She foresees decision-makers referencing Barbie and saying, “That made money,” thereby greenlighting more projects with strong female protagonists.

Barbie during a dance scene
Barbie movie scene

Barbie not only marks a cinematic triumph for Margot Robbie and Greta Gerwig but also signals a paradigm shift in Hollywood. Robbie’s assertion that Gerwig has “literally changed the game” suggests a transformative moment for female directors.

As Hollywood adapts to a new era, Barbie stands as a symbol of empowerment and a catalyst for future projects that challenge traditional norms, proving that stories led by women can not only captivate audiences but also redefine industry standards.

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