SUMMARY
  • For the movie The Duel, which brings back buddy comedy with a historical twist, fans saw multiple posters of Dylan Sprouse pasted across New York City.
  • When a fan deciphered the marketing stunt and told everyone on X how this clever plot unfolded, many users exclaimed in shock at how Sprouse managed such a marketing trick for The Duel.
  • The Duel is now available for rent on Prime Video.

While there was a time when it was super easy to create hype for a movie or a show with petty marketing tactics, it is becoming increasingly difficult now since people have become more mindful of such stunts. Amidst the incessant publicity for Deadpool & Wolverine, Dylan Sprouse quietly planted a seed for controversy for his approaching flick The Duel.

The marketing stunt was cleverly executed and left many fans confused as to what the message truly meant. Sprouse has been the cover guy for boyfriend goals since his videos of admiring his wife are often afloat on social media.

Dylan Sprouse pulls off an exceptional marketing tactic for The Duel

The Duel starring Dylan Sprouse | Credits: Lionsgate
The Duel starring Dylan Sprouse | Credits: Lionsgate

For the movie The Duel, which brings back buddy comedy with a historical twist, fans saw multiple posters of Dylan Sprouse pasted across New York City. The poster claimed that Sprouse had ruined the person’s life so they publicized his personal number on the poster. However, the number turns out to be a decoy.

When anyone texts on that number, they receive an automated text that urges them to watch The Duel. Along with the text, the sender also receives the poster of the movie that looks eerily similar to one for Deadpool & Wolverine where we see one hand holding the gun and the other hand stroking the nozzle of the gun seductively.

The Duel starring Dylan Sprouse And Callan McAuliffe | Credits: Lionsgate
The Duel starring Dylan Sprouse And Callan McAuliffe | Credits: Lionsgate

Starring Dylan Sprouse, Callan McAuliffe, Denny Love, Hart Denton, María Gabriela De Faría, Rachel Matthews, and Patrick Warburton, The Duel brings back the iconic justice-giving technique set in a modern context. The story revolves around a friend who breaks the bro code as he sleeps with his friend’s girlfriend.

The two friends then decide to seek justice and settle the situation with a proper duel to the death. No explanations, no apologies necessary as the two buddies pick up their weapons and get ready to end the other or die trying. The trailer of The Duel also shows the group of friends traveling to extravagant locations to execute the Duel perfectly. Hats off to Sprouse and the movie’s team for pulling off such a stunt and piquing intrigue in the masses.

Fans react to Dylan Sprouse’s marketing stunt

The Duel starring Dylan Sprouse | Credits: Lionsgate
The Duel starring Dylan Sprouse | Credits: Lionsgate

When a fan deciphered the marketing stunt and told everyone on X how this clever plot unfolded, many users replied to the post and exclaimed in shock at how Sprouse managed to do such a marketing trick for The Duel. People have deemed it a genius technique to first get the audience interested and then get them to watch the movie.

Fans are extremely impressed with this technique as they truly felt pulled to know more about the situation. Everybody’s first guess was that Sprouse cheating on Barbara Palvin which seems unbelievable since the two are happily married. Eventually, fans breathed a sigh of relief to know that the posters were just for marketing the movie.

The Duel is now available for rent on Prime Video.

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