The Bridgerton Effect Just Might Save the UK in 1 Way That Game of Thrones Did for Croatia at its Peak
Netflix was officially introduced to the world in 2007 and now we can’t imagine our lives without it. Shows like Bridgerton on Netflix have created a buzz on social media. The big castles, flowy gowns, and not to forget the attractive star cast have made people hooked to the screens. Such an effect can also be seen in countries and travel destinations where the show was shot. The Netflix effect is real and is showing wonders at some places.
The Bridgerton effect on UK tourism
A study by Photoaid shows that 78% of travelers choose to visit destinations where shows and movies have been shot. UK and Ireland are the most famous amongst tourists owing to the success of Harry Potter. When talking about Cinema Tourism, the Bridgerton effect is no less. It might save the UK in 1 way that Game of Thrones did for Croatia at its peak.
"Bridgerton Effect" leads screen tourism boom for the West
— Visit West (@VisitWestUK) May 16, 2024
Visit West estimates that the popular period drama has contributed over £5 million to the local economy, with the figure expected to rise this year. https://t.co/Mzqxm9OjYj pic.twitter.com/IIJFmrQaWh
Thanks to the global success of Bridgerton and a new Netflix Persuasion adaptation, Bath is drawing a new crowd of gen z-ers. I went to the city to find out how tourism is booming https://t.co/P4Z1GxOQsS
— Katie Gatens (@katie_gatens) July 9, 2022
Impressed by the hit British period drama series, Bridgerton on Netflix, travelers have decided to visit the UK like anything. According to Netflix, the show has boosted UK’s economy by 275 million pounds in the last five years and has benefitted almost 5,000 businesses in the country. Impressed by its themes and architecture, locations like Mayfair, London, Bath, Surrey etc. are witnessing a boom like never before.
What Cinema Tourism does for Countries
Cinema Tourism refers to, when tourists visit places where popular shows and movies are shot. Shows like Game of Thrones have put a very positive effect on the Croatian economy. The country largely depends on tourism and GOT’s streaming services have proved to be a boon for its tourism. The boost is the reason that HBO is allowed to shoot in Dubrovnik, which serves as the main location for the story.
It has done the same for other places like Paris (for Emily in Paris), Romania (for show Wednesday), Budapest (for The Witcher) and Slovakia and Czech Republic (for Stranger Things). The credit goes to the tourist’s inquisitiveness to explore these beautiful destinations.
Tourism Rates in France Up Thanks to ‘Emily in Paris’ & ‘Lupin’ TV Shows https://t.co/UmKXQfzipN
— SchengenVisaInfo (@schengen_info) January 25, 2024
Leave one wolf alive and the sheep are never safe. When people ask what happened here, tell them the North remembers. Tell them winter came.
— Dubrovnik tourist guide (@ToursDubrovnik) May 20, 2021
Game of Thrones tour 👇https://t.co/tmnub0cX3o#Travel #tourism #holiday #Europe #vacation #Croatia #drone #architecture #hrvatska #blog pic.twitter.com/n5QNiksG9L
Although the tourist surge results in a boosted economy, but at times it has also resulted in overcrowding of people, road congestion and environmental damage, which puts a strain on the local residents.
Andy Vermaut shares:'Emily Not Welcome': Parisians are sick of the American tourists overrunning their city for a glimpse of Netflix scenery: “We have become an ultra-touristy district, whereas it was a small square still a bit preserved from… https://t.co/e65ijvtSoC Thank you. pic.twitter.com/XsINcNbFvF
— Andy Vermaut (@AndyVermaut) April 21, 2023
In all, the Cinema tourism and the Netflix effect has proved to be a boon for all the countries waiting for an economy boost.
