Warner Bros Japan on Monday showcased their disappointment towards their Parent Companies’ marketing tactics. The Barbie movie and its release in Japan have created a big controversy upsetting both fans and the WB’s Unite in Japan. The release of Barbie in Japan is scheduled for 11 August exactly five days after the 78th anniversary of the atomic bomb attack on Hiroshima. Warner Bros has been very active in their promotional campaigns where the company has crossed the line, leaving viewers in Japan unhappy with the movie


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Warner Bros Japan Unit is upset with the parent company and their marketing tactic

In the recent turn of events, the Japanese distributor of the US blockbuster movie Barbie” expressed their regret on Monday over the film and the marketing tactics revolving around it. The official promoters of Barbie have gone too far in their promotional process when they commented on the memes in which the main character of the movie is seen to have a mushroom cloud hairstyle which read “This Ken is a stylist”.

Warner Bros Tweet on Barbie Mushroom Hairstyle
Warner Bros Tweet on Barbie Mushroom Hairstyle

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Apart from this, other memes where both the main leads of Barbie and Oppenheimer are seen to be posing in between a burning city have also led many people in Japan to be outraged. In this meme, Cillian Murphy is carrying Margot Robbie on his shoulder, with a background of flames that look like a burning city behind them. Even on this post, the official page of Barbie which has been promoting the movie actively commented “It is going to be a summer to remember”.

Barbenhimer Post and Warner Bros comments on it
Barbenhimer Post and Warner Bros comments on it

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These comments by the company have left the Japanese audience unhappy with the insensitivity shown by the company for just promoting the movie. Even the WB Japan Unit has reacted to this showing their disliking and intolerance towards their parent’s companies marketing. Talking about the same the Warner Bros Japan unit said “We consider it extremely regrettable that the official account of the American headquarters for the movie ‘Barbie’ reacted to the social media postings of ‘Barbenheimer’ fans”.

Warner Bros Japan wrote in a statement published on the “Barbie” Japan Twitter profile. “We take this situation very seriously. We are asking the U.S. headquarters to take appropriate action. We apologize to those who were offended by this series of inconsiderate reactions. Warner Bros Japan.”

Warner Bros US apologies for their insensitivity to the Japanese audience  

As a result of the Twitter comments made by Warner Bros US, the Japanese audience has been very outraged. The hashtag #NoBarbenhimer has been trending all across Twitter (Recently renamed as X) in Japan throughout the past week. The #NoBarbenhimer which read “The official Barbie movie account is completely on board with the atomic bomb and mushroom cloud memes, so Barbie is a no-go as well,” has been viewed more than 7 million times.

Barbenhimer Blackish in Japan
Barbenhimer Blacksh in Japan

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In reaction to this outrage, Warner Bros has come out to officially apologize to their Japanese viewers. The Warner Bros. Film Group sent out the following statement: “Warner Brothers regrets its recent insensitive social media engagement. The studio offers a sincere apology.”

Despite the apology, #NoBarbenhimer has been trending across Twitter in Japan. The release of the movie and its box office collection in Japan on 11th August will decide whether or not the Japanese viewers accepted the apology.

Source: Deadline 

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