Diddy Net Worth Before the Scandal
- Before his legal troubles, Sean 'Diddy' Combs built a fortune through his record label and businesses.
- Diddy invested in fashion, reality TV, alcohol brands, and media companies.
- Allegations of s*xual assault, lawsuits, and business conflicts have begun to take away Diddy’s wealth.
Sean ‘Diddy’ Combs has been one of the most famed rappers for many years now. His record company, Bad Boy Records, has been home to great artists like The Notorious B.I.G., Faith Evans, and Mase, among others. However, it is not only music where Diddy popularized himself over the years.
From the music industry, he turned his focus to becoming an entrepreneur. He went into fashion and reality television and even made vodka popular. His life, however, is currently dealing with controversies that have been making people question the sustainability of his wealth.
Diddy’s Fortune and Lifestyle Before Allegations
Speaking of success, one could hardly name anyone from the music industry who was more successful than Diddy before his allegations. According to Zack O’Malley Greenburg, the author of Jay-Z’s biography Empire State of Mind, Diddy’s net worth reached $1 billion during its peak in 2022 (via Business Insider).
It all began in 1993 with the formation of Bad Boy Records. Diddy’s label was the setting of some of the finest artists in hip-hop and R&B music. As per Business Insider, the label was earning revenue of $130 million a year. Until Diddy started giving back the publishing rights to some of its artists, he was making millions of dollars each year from the label.
Diddy did not only confine himself to the music. He diversified into fashion with Sean John, a clothing line that earned him a CFDA award in 2004. When its majority share was sold to Global Brands Group in 2016, it was estimated that the brand had retail sales of $450 million and that Diddy earned $70 million.
One of his most successful partnerships was with the liquor firm Diageo, in which he played a major role in the endorsement of Ciroc vodka and DeLeon tequila.
He also has invested in Revolt TV, AQUAhydrate, and a gaming company for high school students, PlayVS, as well. His individual earnings significantly increased from the year 2010. As per Celebrity Net Worth, Diddy collected roughly $130 million in 2017, which is his highest earning in one year to date.
To match his earnings, Diddy made extravagant expenditures. His lifestyle included organizing lavish parties, buying mansions worth millions, and showing off jewelry. What he achieved during his lifetime was quite phenomenal, but controversy now hangs over his wealth.
Diddy’s Fortune Under Fire
Amid all those successes in his financial game, Diddy’s problems began in 2023. Controversies that include s*xual assault and racketeering charges are all coming to take apart all that he built so far. The problem started in November when Diddy’s ex-girlfriend, Cassie Ventura, accused him of s*xual assault and physical violence.
Diddy’s image fell apart overnight. Furthermore, according to The Guardian, a man who accused the rapper of s*xually assaulting him has won a $100 million judgment as Diddy couldn’t defend the allegations satisfactorily.
His business empire also suffered a slump in its growth. Diageo, who was responsible for making Diddy’s Ciroc vodka brand popular, also cut ties with him. As per Daily Mail, Diddy made about $1 billion as long as this partnership lasted and was making about $66 million every year. The rapper also resigned from the chairmanship of Revolt TV and sold his 50% stake.
Diddy is currently allegedly planning on putting his mansion in Los Angeles up for sale at $61.5 million. He went as far as offering his Miami mansion worth $48 million for bail. The legal fights are just starting, and they do not come for free. More civil suits may be on the horizon, and with those, Diddy could lose all his money to legal fees and damages.
