Dwayne Johnson Trademarks ‘The Rock’ Name as His Own Brand as Actor Joins TKO in Surprise Move
Rock, paper, scissors, and The Rock is the Winner. The owner of the Samoan Drop is back in the business. Dwayne Johnson, widely known as The Rock is a 10-time world champion and also has 2 Intercontinental Championships and 5 Tag-Team Championships to his name.
With over 395 million followers on Instagram and 28th rank in the list of contemporary actors, Johnson’s marketing value is quite impressive. Johnson got this worldwide fame and honor due to his WWE ring name, The Rock. The name is synonymous with the wrestling champion. Though Johnson never legally owned the name The Rock, it’s high time to do it, or so is the opinion of TKO’s CEO, Ariel Emanuel.
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Dwayne Johnson Joins The Board Of Directors Of TKO
TKO or Technical KnockOut, is a sports and entertainment company that owns World Wrestling Entertainment (WWE) and Ultimate Fighting Championship (UFC). The CEO of TKO group, Ariel Emanuel recently announced that Dwayne Johnson a. k. a. The Rock has joined the TKO group as a board member.
In a statement (via The Hollywood Reporter), Emanuel said of his partnership with Dwayne Johnson:
“I am thrilled to partner with Dwayne and welcome his immense talent to TKO’s Board. Dwayne brings an incredible track record of creating content and building globally recognized consumer brands, and he will play a key role in realizing our ambitions for TKO.”
On top of that, the company is also allowing Johnson to have full ownership of his trademarked in-ring name The Rock. Doing so is part of a merchandise agreement between the company and the wrestler.
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In addition to that, TKO group has also promised a 30 million-dollar award to Johnson for signing the agreement contract. Also, Johnson will always be free to gain royalties with sales of The Rock merchandise.
Ultimate Aim of TKO’s CEO Through the Partnership with Dwayne Johnson
The TKO group wants Johnson to use his trademark name The Rock how he wants and deems fit. According to Emanuel’s statement, this partnership aims at the larger goal of the agreement. WWE founder and TKO executive chairman Vince McMahon believes that Johnson understands the convergence of sports, entertainment, media, and business. This will surely help the company reach new heights.
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The primary aim is to make Johnson craft strategic growth initiatives across both WWE and UFC, that can provide the shareholders with a strong performance and long-term value. Johnson expressed his joy over being part of the wrestling world again and promised to give his best to promote WWE and UFC.
