Even Kylie Jenner Can’t Keep Up With 1 Terrifying Thing Her Sisters Created
- Despite being under spotlight since forever, Kylie Jenner now feels overwhelmed by the influencer culture.
- Jenner’s shift in priorities as a mother has led her to take social media breaks.
- The Kardashians revolutionized influencer culture, but it has become more complicated and even frightening at times.
Kylie Jenner is one of those celebrities whose entire life has been under the spotlight since the beginning. From being born into a famous family to building a beauty empire worth billions of dollars, Jenner is no stranger to glitz and glamour. However, as she grows older, she struggles to manage something that her sisters had created.
As Jenner continues to set and keep up with the trends through her global fame, particularly on social media, it appears that the youngest Jenner has been showing signs of digital burnout.
Kylie Jenner Lagging Behind the Influencer Culture
It is rather ironic that Kylie Jenner, the first woman to gain 300 million Instagram followers, has grown weary of social media. In a recent interview with Elle magazine, Jenner revealed,
My friends and I laugh because it’s hard to keep up with the internet now. It’s exhausting. When I was posting 24/7—waking up, what I’m eating for breakfast, what I’m wearing for the day, the color of my nails, what car I’m driving, where I’m driving to—I didn’t have an intense schedule. I wasn’t working as much; I didn’t have kids and just had more time. If you’re not posting three times a day on TikTok, you fall behind.
Gone are the days when she used to share virtually every aspect of her existence, from the kinds of breakfast she had to car trips. The mother of two now takes social media breaks and also deletes apps from her phone occasionally. This is a far cry from the time she established her cosmetic business through constant online presence.
This digital overload is there despite or because of her business. Jenner’s empire includes Kylie Cosmetics, her clothing line Khy, and most recently a canned cocktail brand called Sprinter, among others. Every business used to massively focus on social media marketing, which helped her gain a net worth of $710 million (as per Forbes).
However, Jenner is a different person now that she is a mother to a 6-year-old Stormi and a 2-year-old Aire. Her maternal instincts have also led her to be strict on her children’s social media access. She told Elle,
It’s no socials for as long as possible. Stormi will come home and she’ll know full TikTok dances. I’m like, ‘Where did you learn this?’” She hopes that they won’t get their own accounts “until they move out of the house.
Once the queen of social media, Kylie Jenner is now overwhelmed by online life. The influencer world, with its forever fluctuating expectations and potential pitfalls, is no longer just a platform for success, it’s actually frightening in many ways.
The Kardashians’ Impact on Influencer Culture
The Kardashian-Jenner family didn’t just adapt to social media, they revolutionized it completely. From a reality show star to a billionaire businesswoman, Kim Kardashian paved the way for today’s influencers and how celebs can monetize their following.
This revolution brought huge success to the Kardashians. By engaging the right strategies in social media marketing, they were able to create brands that are worth billions of dollars, such as SKIMS, SKKN, and Kylie Cosmetics. The way they built brands through personal connection and by perpetually posting new content made them the ultimate definition of influencer marketing.
But even though influencer culture has become a global phenomenon, it is also terrifying in many ways. The need for constant content, expectations for flawlessness, especially in online personas, and mixing up of authentic life and curated content have made it more complicated, even for its original creators.
This influencer-driven culture gives rise to parasocial connection, where followers often develop unhealthy relationships with the influencers they admire. Such relationships often make followers expect to know every small detail about influencers’ lives.
Moreover, the picture-perfect online life created by the influencers also affects self-esteem and causes self-doubt in the minds of their followers. In addition to this, misleading product promotions and scripted drama for viewership make this culture potentially manipulative at times.
