“I could wish for something else, but it ain’t my five billion dollars”: Marvel Sidelined 2 Superhero Teams to Sink Rival Studio, Chris Claremont Was Not Happy
Marvel Studios continues to be one of the most prominent production houses of all time, thanks to its seemingly unlimited source material and its dedication to making stuff that people like. The Marvel Cinematic Universe (MCU) did not come into existence until 2008 when it released the movie Iron Man starring Robert Downey Jr. as the eponymous superhero.
Marvel Comics has been around since 1961 when the superhero title The Fantastic Four was launched. Ever since then, numerous characters and superhero titles have been created by Stan Lee, Jack Kirby, Steve Ditko and many others. Due to its rivalry with other studios, the MCU refused to promote any superheroes on which the company did not have any creative control.
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Marvel Studios Decided to Create a New Superhero Team
Kevin Feige had bemoaned the lack of Marvel Studios’ creative rights on the characters on which other studios had rights. This was partly because the other studios refused to take Feige’s or any other person’s advice on what they were working on. The fact that these people actually cared about the characters and wanted the movies to do well was a tough pill for the studios to swallow.
In the new tell-all book MCU: Reign of the Marvel Studios, it was revealed that the MCU decided to sideline two major superhero teams and make one of its own. However, this was something that did not bode well with American comic book writer Chris Claremont, who worked on Uncanny X-Men from 1975 to 1991.
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Talking about the MCU’s attitude towards this at the New York Comic Con in 2016, Claremont said:
“The corporate publishing attitude is ‘Why would we go out of our way to promote a title that will benefit a rival corporation’s films when we could take that same energy and enthusiasm and focus and do it for our own properties?’ Hence the rise of the Inhumans as the new equivalent of the mutants. I could wish for something else but it ain’t my five billion dollars.”
There seemed to be a difference in perspectives on the whole matter because the studios refused to take Feige’s advice and so, the Marvel Studios decided to do their own thing. However, making Inhumans might not have been the best decision.
Inhumans Did Not Do Well Like Marvel Expected It To
Introduced in the Agents of S.H.I.E.L.D., Inhumans was going to be explored as a separate property. It was lined up to be released as a stand-alone movie. However, that was scratched off and was then released as a TV series. The series, created by Scott Buck, was released in 2017.
Led by Black Bolt, the show was built around the Inhumans Royal Family. Marvel Television head Jeph Loeb shot the series on IMAX cameras and it was released in IMAX theatres becoming the first show to have done this. However, when it was aired on television, the grandeur of being shot on the IMAX cameras was lost.
Marvel’s #Inhumans is streaming now on @DisneyPlus! Sign up at https://t.co/z3ARJxTjcG. #DisneyPlus pic.twitter.com/vsOCK741dc
— Marvel’s Inhumans (@theinhumans) November 13, 2019
The show failed to impress the critics as well as the audiences. The storyline was not as good as a Marvel show is expected to be. That led to a sharp decline in viewership by the time the eighth episode was aired. Consequently, Inhumans was canceled after a single season.