“New age big 3”: Jujutsu Kaisen and One Piece Have Found the Most Unlikely Competition for US’s Social Media Engagement
It is impossible to ignore how big anime has become, with the industry shedding its niche reputation and establishing itself as an unmistakable competition to other industries. Shows like Jujutsu Kaisen and One Piece are taking the lead, with both new and old anime series taking center stage.
Miles Atherton, an advisor with Anime Trending, pulled together some data from social media. Atherton gathered data on how much engagement TV series were earning on social media between mid-March and mid-April, and it reveals that One Piece managed to earn the top spot.
Jujutsu Kaisen And One Piece Battle For The Top Spot
While Jujutsu Kaisen earned 11.2 million impressions, One Piece claimed the top spot with 11.1 million impressions. In comparison, TV dramas like Young Sheldon only hit a mere 2.5 million impressions and Grey’s Anatomy earned 1.6 million impressions with its latest season now live.
New age Big 3🔥 https://t.co/Bs68D143PN pic.twitter.com/10UxFizgRo
— Vivian🪷 Busy w/Uni (@nebulimes) April 22, 2024
This is a testament to the fact that anime has now become a worldwide sensation, its burgeoning influence spreading its wings across social media platforms. Given the age of the anime, it’s surprising that One Piece is still attracting so much attention. Despite premiering way back in 1999, the show is only growing with time.
while the above chart is the real story here, this one is the one that delights me most: comparing the biggest anime to the most-watched US network shows pic.twitter.com/ht8cIwu4jH
— Miles (@Real_Kilometers) April 19, 2024
As for Jujutsu Kaisen, it is impressive for the show to earn the second-highest position despite its recency. The anime launched its first season in October 2020, while the second season ended last year.
Anime Franchises Have Resilient Fandoms
While TV shows like Young Sheldon and Grey’s Anatomy are sitting atop network rankings, they sit far below anime shows like One Piece and Jujutsu Kaisen. While a gap of one or two years would spell disaster for most US television shows, the same does not apply to anime fandoms. Anime fans are more than ready to wait for a decade to see their shows on screen again.
This is what Miles Atherton had to say:
“Even so, this representation obscures the bigger picture. If we were to say that One Piece has the same viewership as Grey’s Anatomy in the English-speaking world (the audience used for the social media analysis above), people who like One Piece are more likely to be “online” than Grey’s Anatomy diehards. I’ve seen — and participated in — some intense Grey’s Anatomy speculation and discussion in my time, but it also would be generally accepted that One Piece fans are more likely to take those sorts of conversations to Twitter (formally referred to as “X”).“
Sheldon clears Gear 5 Luffy tbh
— Angkasa (@angkasasana) April 23, 2024
The most recent episodes of Mushoku Tensei: Jobless Reincarnation and That Time I Got Reincarnated as a Slime last aired in 2021, but the involvement of English-speaking audiences was as strong as ever for the second and third seasons respectively. Anime leaves a large impact on its fans, which in turn, influences the digital spaces, inviting more fans to join the community.