Not Just Hollywood, Tom Cruise Swooped in to Save Dying Ray-Ban From Bankruptcy in His Breakout Movie
With critically acclaimed films like Mission: Impossible and his iconic Top Gun: Maverick, Tom Cruise, an enigmatic Hollywood star, has achieved acting brilliance and risen to fame. His varied image is influenced by his international allure and prosperous economic endeavors, displaying a multifaceted appeal that attracts people around the world.
Steven Spielberg has told firsthand that the movie business will always be in debt to Cruise. The Top Gun actor, with his $1 billion-grossing Top Gun: Maverick, managed to save the Hollywood industry last year. He is even responsible for saving a brand of stylish glasses and eyewear by promoting it in his movies.
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Tom Cruise made the future of Ray-Ban
Tom Cruise has always been a top name in the Hollywood industry. He is known for his various action films and for performing death-threatening stunts. The actor has saved the Hollywood industry with his high-grossing films. Surprisingly, his fashion in those films has helped a brand to become a household name.
Ray-Ban, a stylish glasses and eyewear, almost vanished from the market, but Cruise came as a savior and turned the future of the brand. Ray-Ban is an American-Italian brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. At that time, the Ray-Ban brand was selling just around 200,000 pairs annually. Thanks to the 61-year-old Ray-Ban sunglasses rose to the top of the premium eyewear ladder.
The sunglasses were featured in the most iconic moment from Risky Business, where a young Cruise is dancing to the Bob Seger song Old Time Rock and Roll while only wearing underpants and sunglasses.
As people found out what brand the Top Gun actor was wearing, the sales soared by 50%. By 1988, three to four million Wayfarers were sold each year. The knowledge that the actor loved Ray-Ban sunglasses was enough for the audience to identify the brand. Mission: Impossible star’s mouth publicity helped Ray-Ban become a successful global brand.
Tom Cruise still adores his Ray-Ban Wayfarers and Aviators, even if they frequently go out of fashion. When questioned by reporters in 2013 at the Star Trek: Into Darkness premiere if his stylish dark shades were 3-D glasses for the movie, the actor replied they were Ray-Bans.
Tom Cruise’s Mission Impossible 7 failed to rule at the box office
Tom Cruise’s Mission Impossible: Dead Reckoning Part One was intended to be the biggest summer blockbuster of 2023. The seventh installment in the Super Spy franchise was predicted to be a critical and financial triumph on a global scale after helping Top Gun: Maverick reach the billion-dollar club. However, Mission Impossible 7 was unable to come close to financial success.
As the theatrical run of Tom Cruise’s Mission Impossible: Dead Reckoning Part One came to a close, the film is setting new benchmarks for the multibillion-dollar super spy series. Despite having some of the best and most amazing stunts and action sequences ever, the film was unable to dominate theatres.
Dead Reckoning Part One has grossed a so-so $142 million stateside, and another $309 million from overseas territories, for a running global haul of $451 million. When Christopher Nolan’s Oppenheimer and Greta Gerwig’s Barbie made their triumphant theatrical debuts, Mission Impossible was completely buried. The films that were released in July performed poorly at the box office, but The Barbenheimer became an overnight success.
Source: First Curiosity
