Second Coming of The Flash: Ezra Miller Movie is Killing it on Digital, May Break Even
The Flash by DC Comics is now killing it on the digital platform. Despite the troubled history and the box office run, which was soft, the Warner Bros movie is one of the top-ranked titles on the PVOD (Premium Video on Demand). The success of The Flash on the digital platform is seen just over a month after its theatrical release. There, it didn’t give the expected performance and earned less than $110 million in the domestic market, even after having a production cost twice of Barbie, which was able to make $162 domestically. As the Ezra Miller movie proves to be a box office bomb, it is a raging success somewhere else.
Outperforming Box Office in the Digital Market
The Flash now outperforms Ruby Gillman, Teenage Kraken, the animated feature consistent with Universal’s home release strategy, that got released in the theatres 3 weeks ago. The strong performance of the Ezra Miller starrer indicates that there still exists a demand for superhero content on the streaming platform.
Ruby Gillman, Teenage Kraken, has gained momentum too on VOD charts after it was able to gross $15 million in the theatres. The movie was able to spot on every 3 VOD charts, with the Vudu ranking at #3, which highlights the revenue-based chart’s preference for titles that are higher priced.
Read More: More Than 1500 Theaters are Removing The Flash, James Gunn Forced to Eat His Own Words
A Chance to Explore Post-theatre Play Films
Both of the studios, at some or the other point, will be able to explore the post-theatre play films.
Universal got into an agreement on Oppenheimer, with Christopher Nolan. It indicates that they wouldn’t be following the standard practice of the PVOD right after 5 weekends. On the other hand, Warner Bros. doesn’t seem to have an established pattern. However, they release the bigger films on the digital platform later.
Both Ruby Gillman, Teenage Kraken, and The Flash‘s success demonstrates the landscape shift of movie distribution, with the digital platform getting more and more prominence and contributing highly to the film’s revenue. Streaming services have now become quite vital for the release of movies, and this allows the audience to enjoy the content at their convenience.
Higher Rentals on Streaming Platforms
It is worth noting that, The Flash is not available for a $19.99 rental, which is a high price for the VOD title. It suggests that people are willing to pay a premium for the film. Now, this is a good sign for the overall financial performance.
Apart from The Flash, Netflix also carries a strong week on VOD charts. They Cloned Tyrone, the streaming service’s original film, debuted at #1 and followed Puss in Boots: The Last Wish and Ride Along.
Overall, VOD charts are showing good signs. Also, various high-profile movies are performing well, which suggests that the market is showing growth and viewers are gaining flexibility for watching movies at their convenience.
Source: IndieWire
