Streaming Services or Theaters – What’s The Way Ahead?

With the rise of the internet in the 2000s, a new phenomenon emerged: streaming. Indeed, with the advancement of the internet, it has become easier to obtain free access to films via streaming. OTT platforms swiftly became the cinema's adversary, and movie theatres had to reinvent themselves to keep up with the competition, as well as figure out how streaming services managed to outperform the big screen. Streaming services have developed substantially in less than ten years, posing a serious challenge to the cinema. Aside from the streaming website, cinemas faced a new concern in 2020: the Covid-19 pandemic. The