“The Kate cancer video is also a selling tool”: Fans May Not Appreciate Kate Middleton’s Latest Video on Her Cancer Battle

Kate Middleton’s latest video, where she opened up about her cancer battle, has caused quite a stir. Known for her elegant public image, the Duchess of Cambridge decided to go off-script this time and reveal a more personal side.

She has swapped royal poise for raw emotion, and it’s got people talking—some with admiration, others with raised eyebrows. Yes, not everyone is swooning over her heartfelt message. The Duchess of Cambridge revealed that her chemotherapy is done, but she’s still on the path to recovery and determined to stay cancer-free.

The video’s serene imagery—Middleton is running through wheat fields and basking in sunlight—seems almost too picture-perfect, leading some to question if it’s all just a sophisticated form of advertisement.

Critic Questions Kate Middleton’s Cancer Battle Video

Kate Middleton’s video on her cancer journey might seem like a heartfelt confession. But critics, including Tim Teeman from The Daily Beast, argued that the video isn’t just a brave personal story—it’s also a clever piece of marketing.

He said that the Countess of Strathearn’s serene video has more in common with Prince Harry and Meghan Markle’s media projects than you’d think. Both, he stated, are expertly crafted to resonate emotionally while subtly promoting their personal brand.

While Middleton’s video features tranquil scenes of running through fields and basking in sunbeams, Duke of Sussex and Markle’s video shows more overt displays of emotional honesty and personal struggles. According to him, both approaches aim to connect with audiences on a deep level, but with a clear promotional angle. The senior editor and writer wrote in his piece:

Far from an acknowledgment of the debt to the Sussexes, William is still daggers-drawn with Harry, and—when the promo for the Sussexes’ latest Netflix project dropped hours later on Monday—the media was back to howling at them for daring to sell something so soon after Kate and William put out their video.

He wrapped up by writing: 

The Kate cancer video is also a selling tool—but couched and centered in the recovery from trauma. It may have a nobler frame, but it is still an advertisement.

Teeman pointed out Middleton’s touching video might be doing the same thing, just with a different wrapper. The conversation has shifted to whether her video is a genuine display of resilience or just another piece of royal branding.

The real question is whether it’s a heartfelt personal journey or a cleverly disguised ad. These opinions might sway some fans, but there’s another perspective to consider.

Another Editor Defended Kate Middleton’s Cancer Battle Video Amid All the Criticism

Some are criticizing, while others have come to her defense. Former Sun Royal Editor Charles Rae is rallying to defend Princess Kate Middleton. On GB News, Rae took a shot at those who questioned Baroness Carrickfergus’s recent absence from the public eye.

Before she announced her cancer diagnosis in March, her absence led to a whirlwind of online gossip and conspiracy theories. Rae was blunt in his response to these detractors, saying: 

If anyone has a problem with this video, they need to get a life. I am ashamed of those who have criticized the Princess of Wales during her fight over these past months. They should be embarrassed.

Rae praised Middleton and Prince William for how they’ve handled the situation and kept the public informed. He lauded them for taking control of their own story.