SUMMARY
  • MrBeast, Logan Paul, and KSI have teamed up to launch Lunchly, an alternative to Lunchables.
  • Lunchly will offer 3 different lunch boxes paired with Prime Hydration drinks and Feastables chocolates.
  • Despite promoting healthier options, Lunchly has faced criticism for being a processed food product.

Jimmy Donaldson, aka MrBeast, has been dominating the YouTube scene for years and has now the highest subscribed YouTube channel in the world. However, apart from his YouTube, his business ventures have also been quite successful so far, and the YouTuber is looking to expand them more with the help of some fellow YouTubers.

MrBeast and Logan Paul
MrBeast and Logan Paul | Credit: MrBeast YouTube

Logan Paul and KSI have created one of the most successful hydration drink lines within a short time, which shows their brand value. And now, they are teaming up with MrBeast to enter the lunch market with their new product, Lunchly. However, it looks like launching the product won’t be smooth for the owners.

What Is Lunchly About

KSI, MrBeast and Logan Paul launching Lunchly
KSI, MrBeast and Logan Paul launching Lunchly | via MrBeast’s Instagram

While MrBeast has built a name in the business world with his Feastables candy and MrBeast burger brand, KSI and Logan Paul teamed up to create Prime Hydration, which has gained immense popularity since its launch in 2021. 

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Now, Paul and KSI revealed their partnership with MrBeast for Lunchly during an Instagram Live session on September 16, 2024. Lunchly will consist of Prime Hydration drinks and Feastables chocolates along with three different lunch boxes: Fiesta Nachos, The Pizza, and Turkey Stack ‘Ems.

According to The Hollywood Reporter, MrBeats wants to “disrupt the lunch market for kids with healthier, better-tasting options.” Their goal is to bring a fun, healthier alternative to the usual grab-and-go lunch market, as Paul says,

Our end game has always been to not only provide high quality products, but also healthier alternatives. That’s why we’re entering the lunch grab-and-go market. It’s been dominated by Lunchables since we were kids ourselves and it’s time to provide a better option for those looking for a convenient, healthier choice.

According to the official website, the product is priced at $3.99 per box and will be available in major retailers like Kroger and Albertsons, making it a competitive option in the grab-and-go meal market.

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This product will be available at traditional retail outlets such as Kroger and Albertsons. According to Dexerto, the current price is $3.99 per box, which will make it a competitive product in the grab-and-go meal business. However, although the vision of a healthier Lunchables alternative seems appealing, not everyone is convinced with the product.

Backlash and Allegations Surrounding Lunchly’s Launch

MrBeast and Logan Paul
MrBeast and Logan Paul | Credit: Logan Paul YouTube

Although the creators and owners are enthusiastic about their new product, Lunchly has been facing some criticism from netizens and fellow YouTubers lately. The main argument behind this is that although the product claims to be a healthy alternative, it is still a processed food product.

The concern for the highly processed nature of its ingredients is increased with the inclusion of candy and the hydration drink. The product targets children, and feeding such processed food and sweeteners instead of natural and healthy food doesn’t seem healthy to many.

Moreover, some recent allegations that involved MrBeast have added more fuel to the fire. The YouTuber was recently accused of illegal firings and inappropriate behavior within his company, especially by his former collaborator and employee, Ava Kris Tyson.

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Logan Paul, on the other hand, has been a polarizing figure on the internet since his Japan incident and CryptoZoo scam. Such allegations and controversies cause suspicion of Lunchly’s health claims that further fuel the controversies surrounding this partnership.

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