Who is Dylan Mulvaney – Is $3M Rich Trans TikTok Star Responsible for Mammoth 17% Bud Light Sales Drop?
Since 2022, transgender American star and influencer Dylan Mulvaney has been in the spotlight through her TikTok video series. At a time when trans recognition and acceptance have been gaining popularity, Mulavaney is just one of the many figures representing the variety of gender identities.
At the start of this month, she found herself at the center of trans hate controversy. Discussions sparked regarding Mulvaney’s face on Bud Light beer cans.
Most conservatives called out the partnership and even expressed their wish to boycott the influencer. And recently, it has come to light that the beer brand’s sales dropped by 17% as of the latest data information.
A Look Into The Life of Dylan Mulvaney
This year’s controversy regarding Bud Light and Dylan Mulvaney’s partnership brought out the influencer to light. More people have come to know about her since. For starters, Mulvaney is a transgender American actress known for her TikTok videos which chronicle her life since transitioning into a woman. She joined the platform a year ago, and since then her account garnered great attention.
Mulvaney is currently 26 years old. At the start of April this year, her video showing custom-made Bud Light beer cans with her face on them ended up attracting huge controversy.
Many criticized the marketing tie-up between a beer brand and a trans woman. The negative criticisms were reportedly mostly from right-wing conservatives. And even after weeks, the conversation has not died down around the whole matter.
After the controversy erupted, Bud Light sales went down by 6% according to research data. But more recently data from NielsenIQ and Bump Williams Consulting firms showed that the sales have further decreased by 17 percent.
It is not known whether the Mulavaney controversy is entirely to be blamed or not. However, the drop in sales has unquestionably followed the marketing partnership with the 26-year-old influencer.
More on The Mulvaney-Bud Light Controversy
It all started when Dylan Mulvaney posted a video showing custom-made Bud Light beer cans with her face on them. Immediately, she started receiving transphobic harassment. And the whole partnership with the brand came into question by critics.
The ones who were negative seemed mostly to be conservatives. Many questioned the brand’s decision asking whether the marketing team knew the audience or not.
However, it has been cleared by the representatives that the Mulvaney beer cans are not for sale. Furthermore, it had been the brand’s idea to include attract and include various demographies of customers. Regardless, the controversy has garnered negative attention to Bud Light ever since.
Source: New York Post
