Elon Musk Officially Rebrands Twitter, Tweets Will be Called an ‘X’
Business tycoon Elon Musk shocked everyone last October when he went ahead and bought Twitter, something he had expressed back in 2017. Once he had control of the well-known microblogging site, Musk immediately began to make the changes that suited him best.
Musk decided to fire several top executives and other employees who worked every day to improve the site as soon as he bought it, and he then took over as the company’s CEO. Linda Yaccarino, a former executive at NBCUniversal, took over as CEO of Twitter after Elon Musk announced his resignation as CEO on May 11, 2023. But now Elon Musk wants to make a big impact on Twitter, which may or may not surprise the users.
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Elon Musk confirms the rebranding of Twitter to an ‘X’
On Sunday, Twitter owner Elon Musk shared a string of tweets where he hinted and asked the users if he should make the platform black or white, which was followed by his hinting that he has been planning to rebrand Twitter’s logo from a bluebird to an ‘X’.
Musk responded to a Twitter user in the audio space that the logo should have changed a long time ago and went ahead to share a flickering ‘X’ in his tweet giving users a glance at what Twitter’s logo in the future might look like. He confirmed during the space that they are cutting the Twitter logo off the building with blowtorches.
He later confirmed that if things go fine, then they will be able to rebrand and introduce the new Twitter logo on Monday. He tweeted, “Interim X logo goes live later today.” But by Sunday afternoon, the web address x.com was redirected to Twitter.
This significant change from Elon Musk to Twitter is the biggest change he has decided to go ahead with since he purchased the micro-blogging site last year for a whopping amount of $44 Billion.
Elon Musk explains the idea of an ‘X’
A lot of people have related an ‘X’ with Elon Musk since he is the founder of SpaceX, but recently he shared the idea behind changing Twitter’s iconic blue bird to the letter ‘X’.
“To embody the imperfections in us all that make us unique” he tweeted. According to reports, Elon Musk sent an email to his Twitter employees informing them that the company would shift to be called ‘X’ and it was the last email they received from the Twitter address. The company had already been renamed X Corp after Musk took over.
The founder of SpaceX shared that he would describe the app as an all-in-one everything app and added that the X.com domain which he purchased from PayPal in 2017 has a great deal of significance to him.
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Is this the beginning of the Elon Musk era?
Twitter CEO Linda Yaccarino seems to be on board with Elon Musk’s idea to rebrand the micro-blogging site which attracts huge traffic across the world every day by stating that this change is going to introduce a major pivot for the social media platform, which will become a marketplace for goods, services, and opportunities which will be powered by AI.
She tweeted, “It’s an exceptionally rare thing — in life or in business — that you get a second chance to make another big impression. Twitter made a massive impression and changed the way we communicate. Now, X will go further, transforming the global town square. X will connect us all in ways we’re just beginning to imagine.”
Some people pointed out that this change from the SpaceX founder is the last straw for the users to know that Twitter is no longer the same platform as before, adding that this is just the beginning of the Musk era of Twitter in addition to the other changes he has brought, which at the time forced a lot of celebrities to leave Twitter.
According to NBC News, Musk’s changes to his digital platform earlier this month were met with criticism that could drive away more advertisers and undermine its cultural influence as a trendsetter, but for now, the Twitter owner is looking forward to changing the logo to ‘X’ and marking it as the beginning of a new era.
Source: NBC News
