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How Netflix Got Greedy & Killed The Hype Around Stranger Things 4

by Prateek Chatterjee
12 months ago
in Netflix, Celebrity News, TV News, TV Shows
0

With the recent launch of their fourth season of Stranger Things, Netflix was presented with a golden opportunity to do what Disney+, HBO, and even Apple have already begun doing – giving their TV shows a weekly release date schedule. Instead of following the lead of other streaming giants, however, Netflix has given no indication that they will be investing in this approach any time soon. As a result, the hype around Stranger Things Season 4 Vol. 1 got declined apparently.

Related: ‘Meditation Helped’: Stranger Things Star Jamie Campbell Bower Says Playing Vecna Traumatized Him

Netflix’s Stranger Things Season 4 Vol. 1
Netflix’s Stranger Things Season 4 Vol. 1

It Could Have Been A Perfect ‘Test Case’ For Netflix

Netflix has been one of the most revolutionary companies over the years. They don’t do things as everyone else does and they definitely have a very different business approach than similar products like HBO or Disney+ that release shows’ episodes weekly. However, Stranger Things 4 was one of the most awaited TV seasons ever. This season could have been a perfect test case for releasing episodes weekly. If nothing, it’d have helped the franchise to keep the hype alive till the end (and continued doing so with the second part of it).

Related: ‘We Apologize To The Fans’: Stranger Things Creators Admit Major Season 4 Mistake

Stranger Things Season 4
Stranger Things Season 4

This is what fans think about it –

I truly do believe that Netflix could've owned the next 9 weeks of conservation on the internet by releasing Stranger Things weekly. It'd have generated more theories and discussions over the 9 weeks and absolutely shrunk the impact Obi-Wan & Ms Marvel will have. Instead its dead

— Jacob Blunden (@JacobBlunden) June 6, 2022

Normally i would agree but the fact that Part 2 is only a month away there is still going to be a lot of buzz. Also, in the case of S4 if it was weekly I think the reveals would have been figured out and discussed everywhere. Whereas by bingeing it, those weren't spoiled for me.

— Chris Skalicky (@Schlick51) June 6, 2022

When I say dead, I mean the conversation around the show. Netflix is publicly struggling and releasing their flagship show over 7-9 weeks depending on if you do a double episode to start, instead of all at one at minimum guaranteed 2 months of subscriptions.

— Jacob Blunden (@JacobBlunden) June 6, 2022

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Completely agree! Also spoilers were impossible to avoid after a certain point which just from a personal point of view spoiled the impact of the season for me

— David Campbell (@DavidCampbell_5) June 6, 2022

Netflix Got Greedy With A Show Of This Magnitude

When Netflix releases an entire season of a show, they’re making that show available to binge-watch. However, they may be losing out on the chance at building and sustain hype among viewers. This sometimes results in mixed reviews because of how people feel about being left hanging with a cliffhanger before they’ve completed the view. Though fans may appreciate the convenience of binging each show as it comes out, some critics still argue over whether or not Netflix should be doing things differently.

Related: Stranger Things: Season 4 Finale Runtime Revealed

Stranger Things Season 4 is now streaming exclusively on Netflix
Stranger Things Season 4 is now streaming exclusively on Netflix

With that being said, if Netflix didn’t test out the waters with weekly releases on a project of this magnitude, they may never do so again. What do you think about it, let us know in the comment section.

Tags: netflixStranger ThingsStranger Things Season 2Stranger Things Season 3Stranger Things Season 4Stranger Things Season 4 - Vol. 1
Prateek Chatterjee

Prateek Chatterjee

Hey there! I'm a content and copywriter by profession. Been like three years into this domain and have been a perpetual writer with Animated Times since last one year (approx.). A Marvel maniac and kinda Potterhead. Trying to articulate things simpler and thrillful to experience. Check out my articles with Animated Times here and do not forget to follow us on social media platforms for regular updates.

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