‘I’m an Innovator…Not a Joke’: Kanye West Says Yeezy ‘Trash Bag’ Controversy is Media Propaganda, Says His Goal to Make Life Easier, Not ‘Apologize For His Ideas’
American Rapper Kanye West is being criticized for poorly visualizing his Yeezy GAP merchandise collection, as the GAP stores are presenting the exclusive Yeezy GAP collection in big trash bags rather than keeping them in hangers. Though after the backlash for the same, the 45-year-old rapper turned fashion mogul has clarified the reason behind doing so, and is unapologetic about the same.
YeezyXGAP is not collaborating for the first time as Yeezy designs have helped a lot in growing GAP which faced many struggles in the late 1990s and early 2000s. Back in 2021, the company shared that the Yeezy Gap hoodies which were presented for the first time got the most sales by an item in a single day in the company’s history. However, the pieces from this ‘creative exploration’ for his latest marketing strategy have failed to impress netizens.
Kanye West Addressed The Yeezy X GAP Collection Backlash
Kanye West on Thursday appeared in an exclusive interview with Eric Shawn on Fox & Friends and defended the marketing strategy for the YeezyXGAP collection by stating “I’m an innovator, and I’m not here to sit up and apologize about my ideas.”
He continued by stating, “That’s exactly what the media tries to do: make us apologize for any idea that doesn’t fall under exactly the way they want us to think.”
During the interview, West pointed out that the bags which netizens are considering ‘trash bags‘ are large construction bags stating “This is not a joke, this is not a game, this is not just a celebrity collaboration … this is my life.”
He also stated that he is trying his best to come up with the ‘best design’ possible that could reach the world. “I’m fighting for a position to be able to change clothing and bring the best design to the people.”
Yeezy Boots Controversy That Happened Last Year
Back in 2021, West faced a backlash of ‘disrespecting Islam’ after releasing his two new Yeezy Boost sneakers. The two shoe products were the Yeezy Boost 350 V2 Israfil and Yeezy Boost 350 V2 Asriel, which were named after the Islamic angels of music (Israfil) and death (Asriel). That Yeezy line was considered disrespectful which was criticized and a petition to boycott them was circulated online that got over 2,000 signatures.
While this Yeezy Gap line might be a different approach for marketing the products aimed to draw attention among the other competitors, it looks like it is creating a huge impact given the backlash it received online.
Source: Fox News
