The TikTok-ification of Instagram has been irritating for a wide range of users on the social media platform for quite some time now. The application which used to be a primary photo-sharing platform is slowly evolving backward into a perverse version of TikTok, relinquishing its USP for the sake of engagement. Reels are becoming the only engaged norm on the app, with the short video format reigning supreme over our home feed as well, and that too against our will.

Instagram’s Reels feature has made it just a TikTok clone

The Kardashians are unhappy with the new Instagram

Kim Kardashian and Kylie Jenner
Kim Kardashian and Kylie Jenner shared their annoyance with the new Instagram

With the latest changes in Instagram, normal posts are getting side-lined for the dominance of reels. And apparently, common folks aren’t the only ones annoyed with these changes. The Kardashian clan has vocally expressed their dislike for what Instagram has now become.

Kim Kardashian shared a post nostalgically reminiscing the days when Instagram was simply a photo-sharing app, on her Instagram story. The post reads:

“Make Instagram Instagram again. (Stop trying to be tiktok i just want to see cute photos of my friends). Sincerely, everyone.”

The Instagram post that the Kardashian sisters shared

Kim’s sister Kylie Jenner also re-shared the same post on her IG story today. The said post has over 1.1 million likes already and the petition linked with the post has almost 100,000 signatures.

Also Read: ‘Private Jets For Them, Paper Straws For Us?’: Even the Kardashian Fans Are Calling Out Their Hypocrisy After Kylie Jenner’s Infamous Private Jet Pic Goes Viral

How one of the most loved social media platforms derogated into a cheap clone of TikTok

The fact of the matter is that this convergence of Instagram into TikTok is not a sudden jerk pulled on all of us. It has been a slow and steady descent and now we find ourselves in an alien land. The company that owns Instagram, Meta, has cunningly been focusing on Reels (ditto of TikTok) vis-à-vis engagement. Meta also encouraged Reels by monetarily rewarding its creators. Regarding recent changes, the latest ones to be brought in are a full-screen effect on videos and an update that every video posted on the platform will automatically metamorphose into Reels.

The ironic part in all of this debacle is that Instagram posted a TikTok video to announce a test of the full-screen video feed. Anyone can guess that the reactions were mostly negative.

Can we see the Kardashian effect?

The Kardashians own many businesses and Instagram is definitely a major platform for advertising their products, including Kim Kardashian’s skincare brand SKKN by Kim, her clothing brand SKIMS, and Kylie Jenner’s makeup brand Kylie Cosmetics. Despite the many changes in Instagram, their businesses would probably not get affected but yet they seem to have struck a nerve.

Kylie Jenner has a huge list of followers on Instagram
Kylie Jenner has a huge list of followers on Instagram

Also Read: ‘Kim Kardashian Has Absolutely No Identity’: Internet Blasts Kim K For Copying Madonna’s Iconic 1992 Breast-Baring Dress, Fans Say She ‘Rips Off Great Women’

Kylie Jenner has 360 million followers on Instagram, second only to a soccer player, Cristiano Ronaldo. It could’ve been a good guess that getting a thumbs down from the second-most followed person on Instagram could open some ears, especially because of Kylie Jenner’s past effects on social media reception. Back in 2018, when Snapchat introduced a redesign, Kylie Jenner tweeted that she doesn’t open the app anymore, resulting in the company losing almost $1.3 billion worth of stocks in a single day.

Also Read: ‘Lying For Attention Rubs Me The Wrong Way’: Kylie Jenner Slams TikToker For Attention-Seeking After He Claims He Heard Kylie’s Son Crying

“Frankly, my dear, I don’t give a damn”: Instagram

Apparently, though, even the Kardashians are powerless in the entire dynamic. A tweet shared by an American journalist, Yashar Ali shows the screenshot of a conversation he had with a Meta executive, which makes it clear that no amount of flak from any celebrity is enough to deter Instagram from its downward spiraling. And people had plenty of rejoinders for Instagram’s imbecilic approach of trying to turn a profit by disappointing its users.


The idea of social media itself was questioned by many users who claimed that no such platform can ever be permanent.

The adverse effects of social media on people in general and teens, in particular, were also brought up.

It doesn’t look like Instagram is planning to change the course of its route anytime soon and it is yet to be seen if people can muster up the willpower to boycott the platform to teach Meta a lesson.

We’re addicted to our own poison after all.

Also Read: ‘Stop Copying TikTok’: Kylie, Kim Kardashian Cry ‘Make Instagram Instagram Again’, Declare War on Their Greatest Source of Revenue

Source: The Verge

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