Fake news and scams are nothing new in the digital age, and the latest one to surface has targeted one of America’s most beloved TV hosts. On February 12, 2023, an online advertisement claiming that Live! with Kelly and Ryan co-host Kelly Ripa was leaving the show to pursue a skincare line and dream caught the attention of many.

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The false news of Kelly Ripa Leaving

The ad went on to claim that Ripa had stormed off an interview in tears, and the network was furious with her for not disclosing her skincare empire. As it turned out, the ad was nothing more than a scam, and none of it was true. However, the incident raises concerns about the increasing number of clickbait scams that plague the online world.

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The Ad Campaign and Its Contents

The ad, which was sponsored by “Nutra Health,” used Kelly Ripa’s name and images without her permission. It claimed that the TV host was leaving her show to pursue her new skincare line and dream, and that the network was unhappy with her for not disclosing her “skincare empire.”

Kelly Ripa isn't leaving Live with Ryan and Kelly after storming off of an interview in tears, nor did she endorse a new line of skincare products.
The fake news

The ad further listed several skincare products that the ad claimed were part of Ripa’s brand, including Juvli Hydrating Face Cream, Amor Bio Skin Serum, and others. It also claimed that the products were endorsed by several female TV personalities, including Barbara Walters, Vanna White, Sherri Shepherd, Rosie O’Donnell, and Meredith Vieira.

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The Kelly Ripa Ad Campaign’s Falsehoods

As it turned out, none of the claims made in the ad were true. Kelly Ripa is not leaving her show, and she does not have a skincare line. Furthermore, ABC, the network that airs Live!, was definitely angry with Ripa for not disclosing this non-existent venture.

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Kelly Ripa and Ryan Seacrest

The skincare products that the ad listed were also fake, and the female TV personalities it claimed endorsed them were never associated with the project. Barbara Walters died in December 2022, which indicated that the scammers had not updated the ad in months.

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Despite the false nature of the ad, it managed to generate a lot of clicks and attention. It is unclear who was behind the ad campaign or how much money they spent on it.

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Kelly Ripa and Ryan Seacrest on show set

However, the ad’s fake nature is a cause for concern, as it highlights the increasing prevalence of clickbait scams on the internet. These scams are designed to lure people in with sensational headlines and false claims to generate clicks and revenue for the scammers.

The Use of Celebrities in Scams

The use of celebrities in scams is not new. Scammers have been using celebrity names and images for years to trick people into buying fake products or services or to steal their personal information.

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The fact that the ad used the names and images of several female TV personalities, including one who had recently died, highlights the scammers’ lack of scruples and their willingness to exploit any opportunity to make money.

Source: Snopes.com

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