Logan Paul on Rumors of Paying Millions and Millions of Dollars to Kim Kardashian For Promoting $1 Billion Energy Drink Brand PRIME
Getting unpaid exposure to one’s product via a big celebrity can be a blessing. And Logan Paul as luck brought it to him, got such an exact exposure for his sports to drink PRIME. The celebrity was none other than Kim Kardashian with millions of followers on her social media. The socialite gave a shout-out to Paul and KSI’s drink which sponsored the football team Arsenal.
As a consequence, it gave major exposure to the brand in a very unexpected way. On top of that, it was free and coming from a huge celebrity. This was enough to make the wrestler thankful to Kim K. He even promised to send her family more of his products as they seemed to like the drinks a lot.
Logan Paul Did not Pay Millions to Kim Kardashian for Product Exposure
Recently it came to light that Kim Kardashian was not sponsored by Logan Paul’s PRIME Hydration drink brand. In reality, Kim K gave a shout-out to the brand with her own decision as her children seemed to have enjoyed it plenty. Revealing this, Paul recently shared that he was grateful for the socialite’s free exposure to his product. While talking in a 4th April episode of IMPAULSIVE podcast, the professional wrestler shared the story behind Kardashian posting PRIME on her Instagram. He said,
“she was gracious enough to give us that exposure. People pay millions of dollars for that”
The socialite had attended the Europa League with her children on the 16th of March. UK’s team Arsenal sponsored by Paul’s PRIME Hydration had the drinks in Kim K’s booth. And her shout out to the drink afterward feels that she and her children liked and enjoyed it. According to the Pro wrestler, sponsoring the football team turned out to be “unexpectedly beneficial”.
As they can attract celebrities to various products, this is one-way brands get big exposure without the need to spend millions. If it had not been for Sponsoring a big team like Arsenal, Paul, and KSI had to have at least paid a million dollars to get Kardashian to mention PRIME.
More About Logan Paul and KSI’s Sports Drink Brand
Prime Hydration is a sports drink brand with a range of drinks. It was founded by YouTubers Logan Paul and KSI back in 2022. Due to its popularity among young people, the brand got social media hype. Even in the UK, the school children looked at anyone with a PRIME bottle as cool league children as per Financial Times. Since its launch, the brand has received various joint marketing agreements.
They include the premier league football team Arsenal, and UFC (Ultimate Fighting Championship). The brand did also the official sports drinks supplier for MMA (Mixed Martial Art) and the baseball team Los Angeles Dodgers.
Source: IMPAULSIVE podcast
