‘The Flash’ 4 Day Domestic Weekend Box Office Run Couldn’t Even Hit $64M as Earlier Predicted
Warner Bros. executives were disappointed by The Flash, a recent release from DC Studios starring actor Ezra Miller, as it debuted to a weak box office haul. The film’s producers anticipated that it would perform well at the box office and break DC’s streak of unsuccessful films.
The movie, which Warner Bros. promoted as the best superhero film ever made, did receive some excellent reviews from both the public and the critics, but it still fell short of the anticipated box office take.
The audience is no longer intrigued with The Flash
Ezra Miller’s The Flash was one of the highly anticipated movies but its disappointing box office earnings left the studios surprised. The expected earnings for the movie in the first week was around $70M, but it could only earn up to $61.2M in the film’s 4-day domestic weekend.
The Flash movie was first announced in 2014, so it took quite some time for it to come to fruition. The lead role was indeed going to be played by Miller, and a March 2018 theatrical debut was announced. The movie finally arrived in theaters after many ups and downs, but viewers were uninterested in it.
The studios had hoped that the movie would perform better over the weekend and bring in more money, but it fell short of the audience’s expectations, especially those of the eagerly awaited fans. Many were already concerned because the movie did not perform as well as Black Adam, which opened to $26.6 million. Yet, what is even more concerning for the studio is that the film’s reported budget is around $200-220 million.
Is the new reboot of DCU to be blamed for The Flash’s failure?
According to some reports, one of the reasons why fans were not interested in watching Ezra Miller’s starrer The Flash is because they know that there is no longer the DCEU they once wished to see. With new co-CEOs James Gunn and Peter Safran, the reboot of DCEU, which is the new DCU, is going to happen with Superman: Legacy and the Elseworlds stories, like sequels for Joker or The Batman.
Another reason given was that the trailers laid much more emphasis on unexpected cameos like Michael Keaton and Ben Affleck’s Batman and Supergirl than they did on Barry Allen, which made the fans feel less inclined to attend the movie. The extremely questionable VFX is also to blame, but most people agree that the actor’s contentious past has a significant impact.
Miller’s troubled past, which included harassment, disorderly conduct, and burglary charges from several incidents, prevented the studios from properly promoting or advertising the movie. As a result, the audience feels disconnected from the movie because they were not given enough information about it in comparison to typical promotions. They have, however, apologized and mentioned that they are taking treatment for complex mental health issues.
Will there be The Flash 2?
The future of the sequel to The Flash is uncertain as a result of the film’s box office failure, as the studios had stated that the sequel would only be approved if the recently released film could perform well.
Warner Bros. Discovery shares also suffered as a result of The Flash‘s failure; on Tuesday, they dropped by almost 2% to $12.58. The film’s opening weekend box office receipts are the lowest for a DC movie since Shazam! ($53,5 million, $140 million lifetime gross) in 2019.
The actor’s coworkers have praised them for their exceptional acting, but they were unable to save the film as Rotten Tomatoes critics gave The Flash a 67% rating, including an 86% score from audiences.
Source: Twitter
