“Was it directed by Wes Anderson tho”: Heinz Actually Had the Guts to Run Ed Sheeran’s Wild Ketchup Ad Idea
As a singer and celebrity both, Ed Sheeran is known for his wacky, out-of-the-box ideas. From concerts to advertisements for brands, his sense of humor shines through all his collaborations.
The 2019 Heinz ketchup commercial featuring Sheeran was no different. The brand and the singer have been connected since Sheeran publicly expressed his love for the ketchup. So much so that he has the logo of Heinz tattooed on his arm.
Ed Sheeran Featured in Heinz Ketchup Commercial
In 2019, Heinz released a wacky commercial that featured Shape of You singer Ed Sheeran. The advertisement follows Sheeran as he chooses to dine in a super fancy restaurant with countless forks.
As he hears the specials and places an order, he receives a wonderful meal, albeit with a missing element. To everyone’s horror at the restaurant, Sheeran pulls a bottle of Heinz ketchup out of his bag and pours it all over his plate.
Also Read: Ed Sheeran on His $200M Fortune: “I have enough to be comfortable, and the rest goes to help people”
The ad worked wonders since it followed a unique point of view. It was not exactly shot like a regular commercial, but instead had a voiceover from Sheeran pitching the concept of the ad to Heinz.
In reality, this was the case since the script was penned by the singer himself. Heinz loved the idea and eventually produced the advertisement.
The debate about adding ketchup to meals dates back many years and always spawns a new opinion. Working that angle, the brand did a splendid job of capitalizing on Sheeran’s popularity along with the burgeoning topic of discussion.
After the ad went viral on social media, fans have been going crazy over the concept. One user on Instagram commented,
“Nah the scene cutting to the chihuahua looking scared for its life had me dying.”
Other users foresaw the collaboration given Sheeran’s love for the brand saying,
“He always talked about Heinz Ketchup and we were all just wondering forever how his journey is going to be with them but little did we imagine this.”
Helmed as Ad Sheeran, fans love his straight-face humor and the way he spun the topic to the brand’s benefit. Fans even suggested that the singer keep his backup advertising career handy.
The direction and cinematography of the ad led to many users speculating if it was made by Wes Anderson. In the end, users are thrilled to be validated for carrying their own bottles of condiments to posh restaurants that sometimes offer bland food.
Also Read: Ed Sheeran Went Blind After Smoking Too Much Weed With Snoop Dogg Before a Live Show in Australia
Edchup Collaboration with Ed Sheeran
On National Ketchup Day, the brand even released Heinz Tomato Edchup bottles in collaboration with Ed Sheeran. His personality was turned into a tomato for the cover of the bottle with a tomato wearing sunglasses and having a messy hairstyle.
The two entities sure have a lot of love for each other, as evident in their flurry of collaborations. The Edchup bottles were sold out in no time with the posts and the marketing strategy going viral online.
The symbiotic relationship between brands and celebrities is known to be extremely helpful in skyrocketing sales and reach for any brand. Fans can’t wait to see what Sheeran does again with his love for ketchup, maybe write a song about it?
