‘We don’t care + we won’t be buying’: Following Brad Pitt, Morbius Star Jared Leto Launches Gender Neutral Skincare Brand ‘Twentynine Palms’
It looks like the Hollywood entertainment industry is on the move! After Brad Pitt got his hands on the skincare industry, actor Jared Leto is coming up with his own lifestyle brand. The 50-year-old American musician is often complimented for his good looks and it looks like he has decided to share it (though in a different way) by unveiling his brand.
The American actor and musician is a renowned personality who has proven his skills in both fields. He is known for his eccentric stage persona as a member of the Thirty Seconds to Mars band. He’s also the muse of the Italian fashion house, Gucci. And now, he has added his skincare brand to the list.
Jared Leto Is Launching New Skincare Brand Twentynine Palms
Also Read: Fans Outraged After Jared Leto Supports Convicted ‘Fraud’ CEO Elizabeth Holmes
The 50-year-old actor, Jared Leto is set to launch Twentynine Palms, a skincare brand, on October 25. This brand has a range of gender-neutral products for skin, hair, and body which will be extended into other categories, including fragrance, home goods, and design objects.
At the launch of the brand, there will be 12 products for the skin and body, including a facial cleanser ($39), facial moisturizer ($87), hydrating serum ($69), clay mask ($95), hand and body washes (each $47) and shampoos and conditioners (each $54).
Though things are looking good for the actor, Twitter users have a different opinion on the same.
Check out the tweets below.
none of these 3 things were ever gendered in the first place? and can celebrities stop with the skin care? we know they have no clue what goes on with it
— k. (@mastermindfvck) October 19, 2022
Has there ever been gender biased skin care? Cuz I swear celebs these days label everything gender neutral for the sale of it. Next – Ariana Grande's gonna drop a gender neutral album, Marvel are gonna drop a gender neutral movie and I'm gonna make the first gender neutral water.
— Luben Minkov (@Innefable21) October 19, 2022
$39 cleanser better cleanse my sin
— Queen Rhaenyra’s Attorney 🍉 (@nanadia___) October 19, 2022
54 dollars for shampoo? LMAO to be bought by the same people who spent 5 grand to try on his clothes while he was on tour. pic.twitter.com/BhXLFC9x82
— CarnivoreIn'24 (@factsgr8trfeels) October 19, 2022
who is gonna buy something from jared leto’s skincare line be serious
— miss president of the united states (@TORTUREDTV) October 19, 2022
As per Vogue, there will also be a limited-edition scarf featuring artwork by Swiss artist and photographer Douglas Mandry. The musician shared, “Twentynine Palms is a creative playground with many products in development.”
He also added that this brand “is a place where my creative and business interests intersect.”
Twentynine Palms was co-founded by Jonathan Keren, who then got together with Leto to kickstart this brand. According to Keren, the Gucci muse is involved in almost all the procedures, from its investor relations and strategy to the creative and marketing aspects.
Brad Pitt Recently Launched His Gender Neutral Skincare Line
Jared Leto is not the only celebrity who delved himself into the skincare line. The Bullet Train actor, Brad Pitt, is one of the celebrities who launched their skincare brand this year.
He released a genderless skincare line called Le Domaine last month which is in collaboration with the Perrin family, the renowned Château Beaucastel vintners.
He also credited his former love interest, Gywneth Paltrow, with helping inspire the idea. The 58-year-old actor told British Vogue,
“I love what Gwyneth’s done [with Goop].” He also praised her by stating, “She is still a really dear friend, and she has built this empire. She has always had that in her as a curator, and it’s been a lovely creative outlet for her.”
Le Domaine has seven skin care products including, The Serum ($385), The Cream ($320), and The Cleaning Emulsion ($80). He also received his fair share of criticism for the expensive range of products in his new skincare line.
Source: Vogue