“Why am I shadow banned?”: Olivia Dunne Rallies Her 7.8 Million Followers Against TikTok after 1 of Her Videos Fails to Cross 1 Million Views
LSU gymnast Olivia Dunne holds a sizable TikTok audience of 7.8 million that she leverages for her fame and NIL deals. The Sports Illustrated Swimsuit model has created a brand for herself through her massive online following and has over a million views on her TikTok account.
However, in the month of December, Olivia Dunne’s account has really struggled to reach its full potential. The model recently even seemed to lose her calm when one of her videos failed to cross the million-view threshold. She also proceeded to turn her massive following against TikTok due to claims that she had been shadowbanned.
Olivia Dunne turns her followers against TikTok after her videos do not perform satisfactorily
Olivia Dunne has built a social media empire with her massive TikTok following and it is very unusual for the creator’s videos not to get views in the seven digits. However, in December, her content received significantly less views and engagements than she is used to. Without waiting for TikTok to solve the matter, she took the situation into her own hands and directly called out the social media giant by asking in the comment section of one of her videos:
“Why am I shadow banned?”
Shadow banning is an opaque practice done by social media platforms where they severely restrict an account’s engagement and reach without any notification to the creator. It is typically done by making the user’s post less visible on the homepages of their followers. This also results in them struggling to gain new followers on their accounts.
Many of her followers commented in support of Dunne, saying, “You def are. Your posts never show in my [For You Page] anymore.” Another user commented, “That’s been happening to a lot of creators. TikTok being normal TikTok I guess.” Olivia Dunne liked the latter comment on TikTok.
Olivia Dunne has seen sky-high stardom in recent years
Although Dunne has primarily seen stardom due to her prodigious gymnastic career, her fame has now transcended LSU. She has leveraged social media and personal branding to her advantage and only at 20 years of age, the US National Team star has managed to amass an income of $2 million. An On3 NIL valuation has valued her at 3.3 million, which is a tremendous feat to achieve for a female collegiate athlete.
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Other than her staggering following on TikTok, she has over 5 million followers on Instagram, which she also leverages to aid her meteoric rise further. According to sources, she earns $7,400 per sponsored post on TikTok and has over 13 million followers across all her social media accounts. She also makes $43,200 per sponsored Instagram post. On the Full Send Podcast, Dunne revealed that her highest-paid sponsorship deal was worth $500,000.
TikTok has yet to comment on the whole debacle surrounding Olivia Dunne’s supposed shadow ban.
