Zendaya’s Euphoria Co-Star Sydney Sweeney Reportedly a Business Genius, Has Turned Her Brand Deals into a Multi-Million Dollar Revenue Stream in a Way Not Even Seasoned Hollywood Veterans Could Have Imagined
Sydney Sweeney, the name and face that became well-recognized since Euphoria has currently become a big brand. Paving her way through hardship, Sweeney finally reached the ultimatum of her desire to be an actress. However, the gorgeous 25-year-old Euphoria actress is way more than what the media portrays her oftentimes. The American actress is currently earning millions with her mega business plan and is aspiring for more.
Sydney Sweeney has come up with amazing business ideas and ways to create a fortune at a young age. Her passion for acting followed by her business mindset is something that is gaining her followers and tons of brand deals. The actress with 14.5M followers on Instagram is trying to supplement her acting income with brand endorsement.
Sydney Sweeney Is A Business Genius
Known for acting in the global hit series Euphoria, alongside Zendaya, Sydney Sweeney is currently the talk of the town. The 25-year-old American actress with 14.5M followers on Instagram is shocking her huge fanbase with her brilliant business ideas. Getting noticed for her beauty and trendy fashion sense is not all for Sweeney. She shocked her fans and netizens by making a business empire out of her brand deals and endorsements.
Although product endorsement on Instagram and other social handles does not provide much, Sydney Sweeney’s groundbreaking idea makes her enough. Alongside pursuing her acting dreams, the 25-year-old also promotes bikinis and beauty products. The actress is reached out to by several clothing brands like Miu Miu, Cotton On, Armani, and Guess. As for bikini and lingerie brands, Parade reached out to Sweeney along with the skincare brand Laneige.
— Sydney Sweeney (@sydney_sweeney) March 6, 2023
Brand endorsement on Instagram is quite challenging with several other influencers and celebrities already in the queue. However, Sweeney’s authenticity and business mindset helps her earn thousands of dollars through her Instagram brand promotion.
Sydney Sweeney’s Authentic Endorsement
Although Sydney Sweeney’s income from brand promotion is not known, her total worth is $5M, which allows us to make a safe guess that her endorsements are paying her well. The Euphoria actress is known for her free-spirited nature, therefore she feels like a celebrity with whom most can relate. This particular aspect evidently plays a major role in her business success.
Recently partnering with Frankies Bikinis, for a collection called Love Letters, Sweeney promoted the brand on her Instagram with an “inspired by the girl who follows her heart” caption. Her authenticity and personally being a loyal customer of the brand helps her create an image. Usually, most celebrities doing brand promotion rarely use that particular brand. Thus, Sweeney’s personal opinion on the brand helps her fans and potential customer base to feel confident about it.
Sydney Sweeney is often seen doing shadow endorsements for her brands. Recently during an interview, the actress shared with Allure about the Laneige Water Bank Blue Hyaluronic Cream, which was her savior. “I was [recently] filming in a very dry state, and this was my savior,” Sweeney mentioned. Her way of marketing is something that even Hollywood veterans never fathomed.
Promoting a product that the celebrity personally uses is always a big yes for fans and potential customers who get influenced by famous faces. Sydney Sweeney, the 25-year-old actress applies the technique is something that helps her stand ahead of the crowd. Now, we can claim that Sweeney is no longer just a gorgeous actress, but also a business mastermind.
Source: The Things
