“It felt like it was now or never”: $1.4B Rich Rihanna Won’t Take a Single Penny for Super Bowl Halftime After Succeeding Jennifer Lopez and Shakira for This Year
Rihanna, the beauty mogul and pop star, returns to music after six years with a highly anticipated halftime performance at Super Bowl LVII on Sunday. An estimated 190 million viewers are expected to watch Rihanna’s highly anticipated performance. The performance will be a major platform for the 34-year-old to reconnect with her audience and show off her musical talent.
Rihanna Refused Once. Did The Singer Do It Again?
Rihanna is one of the most successful musicians of her generation, with a net worth estimated at $1.4 billion. She made her fortune through her cosmetics brand, Fenty Beauty, and lingerie brand, Savage X Fenty, both valued at billions of dollars.
The NFL and Apple Music expect to pay for the Super Bowl LVII halftime show production, estimated to cost over $10 million.
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In 2019, Rihanna famously turned down the chance to headline the Super Bowl halftime show due to her support for former quarterback Colin Kaepernick, who was ousted from the NFL for kneeling in protest of systemic racism and police brutality. “I just couldn’t be a sellout,” the pop star said. “I couldn’t be an enabler.” Since then, RiRi’s performance at the Super Bowl has been uncertain.
The Super Bowl halftime show offers massive benefits for performers, including exposure to a massive audience. These artists’ performance often leads to a significant boost in album and song sales and increased social media followers.
Filling Some Big Shoes
Rihanna is feeling the pressure of following in the footsteps of Shakira and Jennifer Lopez, who both delivered unforgettable performances during the Super Bowl halftime show in recent years. Shakira and Lopez wowed audiences with their high-energy performances, showcasing their exceptional musical and dance skills.
The Super Bowl LIV halftime show in 2020 saw Jennifer Lopez and Shakira deliver an iconic performance widely regarded as one of the best in Super Bowl history. The two pop superstars delivered a dynamic and high-energy performance that showcased their electrifying vocals and dance skills.
The duo performers also paid homage to their Latin roots by incorporating Latin music and dance. The show was a celebration of Latin culture and a representation of the cultural diversity that makes the Super Bowl so special. It was a triumphant moment for both Jennifer Lopez and Shakira and their fans, and it set a high bar for future halftime performances.
With such memorable performances from these two artists, Rihanna is undoubtedly feeling the pressure to deliver a show that lives up to their standards. However, with her incredible talent and innovative style, there’s no doubt that she will put on a performance that is unforgettable in its own right.
Is Rihanna’s Performance Unpaid?
For Fenty Beauty and Savage X Fenty, the Super Bowl performance is an opportunity to score big, especially with Valentine’s Day just around the corner. However, this year, Rihanna feels like it’s now or never to perform on the Super Bowl stage, considered one of the biggest in the world for entertainers.
“I felt like it was now or never for me. The Super Bowl is one of the biggest stages in the world, it’s an entertainer’s dream to be on a stage like that.”
Rihanna’s performance is also a collaboration with Jay-Z, whose Roc Nation entered into a long-term partnership with the NFL in 2019. Roc Nation and Apple Music declined to comment on the production costs for the performance. Rihanna confirmed her involvement in every performance aspect, ensuring it represents her vision and values.
“I get involved with every aspect of anything that I do. Whether it’s the Super Bowl, whether it’s a makeup product, whether it’s Savage lingerie…I want to see the copy on the website. I want to name every lipstick that I make,” the CEO said. “If it flops or it flies, my name has to stand by that.”
The performance is an opportunity for the pop star to reconnect with her audience and showcase her musical talent. As a custom for halftime headliners, Rihanna won’t receive payment for her performance despite her wealth. Or is the Umbrella singer too conscious to ask for one?
Source: Forbes
