Jennifer Lopez and Shakira’s Highly Controversial $13 Million Halftime Show is Not the Most Expensive Super Bowl Halftime Show
It’s finally here! The 57th annual Super Bowl is about to begin. The event is known for its dash of entertainment, crowds cheering the performers with excitement, and celebrity culture gigs. The event will mark the pinnacle of the National Football League season. Thousands of viewers around the world are gearing up for an exciting showdown between the Philadelphia Eagles and the Kansas City Chiefs. Aside from the highly anticipated commercials that often pay A-listers millions to appear in them, the half-time show will also be a major attraction. It’s quite evident that putting together a million-dollar-per-minute show takes thousands of people, months of planning, and near military precision. Snoop Dogg and Diplo will perform at this year’s event, which will be half carnival and half music festival. It’s scheduled to take place at Talking Stick Resort in Scottsdale, Arizona.
Who is performing at the Super Bowl LVII halftime show?
When Justin Timberlake famously tore a piece of Janet Jackson’s bodice off in 2004, MTV’s agreement to produce outstanding mashups of contemporary artists was terminated. For almost a decade, the incident impacted popular culture, affecting Michael Jackson’s career and ushering in a new era of live broadcast safety. Paul McCartney was one of the legacy artists booked in 2005 before the league, unexpectedly, caught up with the times. The hip-hop trio Black Eyed Peas was invited to perform at the Super Bowl in 2011, followed by Madonna, Beyoncé, and Bruno Mars. With his single Uptown Funk, Mars opened his Super Bowl 2016 performance in Santa Clara, California, while Beyonce graced the stage with her hit song Formation.
A football stadium is transformed into an iconic concert venue and back in 25 minutes, showcasing the world’s best musical talent in front of television’s largest audience. The one and only Rihanna will perform at this year’s Super Bowl LVII halftime show. The focus of this year’s half-time performance will be on Rihanna, a singer from Barbados who has sold over 250 million records worldwide, making her the second-best-selling female musician of all time. A career high point for performers, the Super Bowl half-time show is a much-anticipated occasion. Apple Music confirmed the news, saying
“On 2.12.23, Rihanna will perform at the inaugural Apple Music Super Bowl Half-Time Show.”
The singer will appear at the biggest athletic event in America, breaking her earlier boycott of the event and making her first live performance in more than five years.
Who else gets paid the most other than Jennifer Lopez and Shakira on the halftime show?
The Super Bowl is recognized for its patriotic traditions and entertainment. It’s become customary to start the big event each year with the playing of the national anthem. Country music icon Chris Stapleton will perform the national anthem this year. Although the NFL doesn’t pay halftime entertainers for their hard work, they eventually benefit financially from the assured exposure to millions of viewers.
Also Read: Real Reason Super Bowl Halftime Director Stopped Jennifer Lopez From Playing Identity Politics
Artists are given an unrivaled opportunity to advertise their upcoming albums or singles at the halftime shows, drawing attention to their future tours or most recent work. Shakira’s halftime performance at Super Bowl LIV increased her streams by 230% and Jennifer Lopez’s by 335%, according to Spotify data from 2020. They are not, however, the only musicians who profit handsomely from this major event.From their biggest performance on stage at the Hard Rock Stadium in Miami Gardens, Florida, Jennifer Lopez and Shakira made US$13 million in 2020. While in 2017, The Weekend received US$17 million, whereas Lady Gaga received US$10 million.
On February 12th, 2023, Super Bowl LVII will be held in State Farm Stadium in Glendale, Arizona, and will be televised on Sky Sports NFL and Sky Sports Main Event.
Source: Parade
