Amidst Bud Light Controversy, Dylan Mulvaney Reportedly Doesn’t Even Like Beer’ “She likes the finer things in life”
TikToker Dylan Mulvaney, known for her Days of Girlhood series, faced an anti-trans reaction earlier this month. Mulvaney received personalized beer cans from Bud Light, one of America’s most recognizable beer brands, with an image of herself on them. Mulvaney then uploaded a video on YouTube targeting the online trolls and speaking on her “first year of womanhood.”
Within a week, the 26-year-old influencer was the target of online abuse from conservatives who were upset that the beer firm had partnered with a transgender woman.
Dylan Mulvaney Speaks Out
Online abuse was directed at the 26-year-old, who has 10.8 million TikTok and 1.8 million Instagram followers. Anheuser-Busch, the parent company of Bud Light, released a statement in response to the outrage, with CEO Brendan Whitworth claiming that they “never intended to be part of a discussion that divides people.”
Mulvaney claimed in her Instagram video that some of the conversation surrounding the collaboration was so disconnected from her reality that she occasionally had no idea she was even being discussed.
She said she intended to stay out of the conversations, but decided she should address her followers,
“It’s bullying in the fact that they want anyone who associates themselves with trans people to be under fire,” she said. “They want to essentially shame people into thinking that if you associate with someone like me, you are to be laughed at, and you are now the crazy one. Because you’re ‘giving in’ to someone’s identity, or just acknowledging their existence.”
A source close to the TikToker said, “Dylan is a lady who likes the finer things in life, like champagne and caviar. She isn’t the type of girl who chows down on chicken wings and beer.”
Mulvaney said, “I’m doing okay and I’m doing this new thing where I don’t pressure myself to share anything before I’m ready.” She said that the support she felt from her fans was what motivated her to return.
She continued,
“But I’ve always tried to love everyone, even the people that make it really, really hard. And I think it’s OK to be frustrated with someone or confused, but what I’m struggling to understand is the need to dehumanize and be cruel. I don’t think that’s right.”
Dylan Mulvaney said she was ready to resume making people laugh and continuing to share details about her life outside of her identity in the video’s closing statement, which has now received 1.5 million likes. She said, “I don’t know if there is reincarnation, but I would love to be someone non-confrontational and uncontroversial in my next life.”
What Was Bud Light’s Response To This Controversy?
The parent firm responded to the criticism by issuing a statement on the controversy, although many thought it was at best tepid. In a message published on Instagram, Brendan Whitworth, the CEO of Anheuser-Busch, said, “We never intended to be part of a topic that divides people. We specialize in establishing connections between people over beer.” Anheuser-Busch previously provided a statement to TIME in which they claimed to have worked with influencers and provided commemorative cans in the past.
Sales of Bud Light are reportedly down by 17% nationally as of April 15, a reflection of consumers’ dissatisfaction with the brand and its support of the trans agenda. Many conservatives advise people to continue applying pressure to Anheuser Busch by refraining from purchasing any more of their goods in order to force them to learn their lesson. But whether the boycott will have a long-term impact on Bud Light or not will only become clear with time.
What Is The Dylan Mulvaney-Bud Light Partnership Controversy?
Since Mulvaney posted on April 2 that Bud Light had sent her a customized can with her face on it to celebrate 365 days of being a woman, the company has come under fire for allegedly alienating its core customer base. The argument has grown into a larger discussion on how to embrace transgender people in society.
The alliance has sparked angry public outbursts. A Republican state senator in Missouri tweeted a video of himself crushing a can with a baseball bat outside his state’s Capitol after the advertisement spurred some celebrities, including Kid Rock — who shared a video of himself shooting cases of Bud Light — to call for a boycott of the beverage.
Meanwhile, it was revealed earlier this week that Bud Light has experienced a 17 percent drop in sales revenue since the uproar started, with beer sales falling by 21% for the week ending on April 15. Conservatives who had called for a boycott of the company interpreted it as proof that their campaign was having an impact.
Source: RADAR
