Ryan Gosling’s “Wispy Thin Concept’ Left a Permanent Mark on James Cameron’s Multibillion-Dollar ‘Avatar’ Franchise
Ryan Gosling is busy with the success of Greta Gerwig’s Barbie at various awards ceremonies. The actor has added one more feather to his hat after being awarded the Critic’s Choice Award for I’m Just Ken leaving behind Grammy winners like Billie Eilish and Dua Lipa. However, the Blade Runner 2049 star astonished one of the greatest filmmakers of this generation with his simple skit on the famous late-night comedy show Saturday Night Live.
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During an interview with a reputed media outlet, James Cameron addresses his concern over Ryan Gosling’s SNL skit directed towards the papyrus font used in the Avatar logo.
James Cameron Talks About Ryan Gosling’s Papyrus Skit On SNL And Its Avatar Connection
The Avatar franchise led by phenomenal filmmaker James Cameron comes under the list of highest-grossing projects in the history of cinema. However, not many people know that the Titanic director could not notice an important aspect with respect to the special whispy font of the Avatar logo. During an interview with BBC Radio 1 in 2022, James Cameron was asked about what he thinks about Ryan Gosling’s SNL skit that talks about the papyrus font with respect to Avatar’s logo. He said-
“It’s haunted me… Not really. It is pretty funny. I’m just astonished that they spent that much money on a little cinematic vignette that’s around a, you know, such a wispy thin concept! I said ‘Alright, guys, we are now doubling down!
Yes, I asked the papyrus Avatar question to James Cameron
You're welcome, @nbcsnl @RyanGosling https://t.co/LjCjAIdeML
— Ali Plumb (@AliPlumb) December 20, 2022
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He further mentioned-
We’re using Papyrus for everything!’ […] The funniest thing about that whole story is I didn’t even know it was Papyrus, nobody asked me! I just thought the art department had come up with this cool font!”
Ryan Gosling’s SNL skit became viral and went on to amass a staggering viewership of 18 million on YouTube and even inspired multiple TikToks. James Cameron claimed that he was not aware of the font used in Avatar’s logo despite being the brain behind the billion-dollar franchise.
A still from Avatar
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Avatar is written, co-edited, and co-produced by James Cameron. From registering its name in the nominations list to winning multiple accolades- the Avatar franchise is one of the best projects by James Cameron.
James Cameron And Greta Gerwig Talk About Ryan Gosling’s Performance In Barbie
During an interview with the reputed media outlet Variety in December 2023, James Cameron and Greta Gerwig appeared together and spoke about their love for filmmaking, their respective projects, and Ryan Gosling. While talking about the La La Land actor James Cameron asked Greta Gerwig to tell him about Ryan Gosling as believed he was incredibly brave as Ken in Barbie. She said-
“Noah and I wrote it for Ryan. I’d never met him, but I loved him as an actor. I thought he was always very funny, but he was funny from a place of total sincerity. He came to rehearsals, and I saw him and Margot, and I had a moment where I looked at the two of them acting together and thought, “I want to watch this movie.”
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While talking about the grand success of Barbie, James Cameron mentioned-
“If you can’t cry at your own movie, how do you expect millions of people to cry? You have to be a movie fan first when you’re looking at your own stuff. If you get too intellectual, you’re going to come up with something that may be quite artistic, but it won’t be heartfelt. The triumph of “Barbie” is how heartfelt it is. Talk to me about the reaction, your personal journey, as the film was accepted, as it was successful.”
Every installment of Avatar can be streamed on Apple TV+ on rent.
